Positioning
"Give me a place to stand
and I will move the Earth"
ARCHIMEDES
Evolution from a solid stance
Positioning involves guiding a company, organisation, department, product or service, or even a person, to a point where growth is possible. This point must correspond to one's essence — one's identity and abilities — and must not yet have been extensively occupied by others. This applies to general orientation as well as to specific, concrete challenges. Having a clear positioning strategy increases the effectiveness of one's resources and actions, thus enabling sustainable evolution.
Areas of application
Positioning and repositioning of companies, organisations, NGOs, associations, departments, products, services, real estate, locations, tourism regions and events.
Repositioning in the context of transformation processes.
Differentiation strategies in saturated markets.
Derivation of strategic fields of action from positioning.
The FORMA STRATEGIA applied to positioning
THE IMPACT OF POSITIONING IS
a benchmark for development, decisions, actions and communication.
an increase of effectiveness of strategic measures.
an optimal basis for brand building and management through a sharpened identity.
a greater appeal to the target group.
- Christian Auer - Auer Signal
"Several years ago, we renewed our positioning in the international components market with FORMA STRATEGIA. The result was a positioning that matched our history, DNA, and development and production methods perfectly. Guided by the fundamental results of the analysis, which went far beyond pure positioning, we subsequently revised our brand image, online presence, product design, and organisational structure. Our success in the market and positive customer feedback confirm that FORMA STRATEGIA has put us on the right path. What I find particularly convincing to this day is that FORMA STRATEGIA is not focused on creativity, advertising or trends, but rather on analytical precision, consistency and impact. This is what makes them so attractive and valuable to industrial companies outside the advertising world."
- Univ. Prof. Dr. Tobias Winkler - Executive Board ATIO – Orthopaedics and Trauma Surgery, Charité Berlin
"The Charité Foundation supported my idea of establishing a new international cluster of excellence for regenerative orthopaedics. This platform was intended to appeal to medical professionals, students, and major players, such as innovative start-ups, in the health tech sector. FORMA STRATEGIA provided significant support in terms of positioning, naming, brand development, and our digital platform. Through concise analysis, stringent concepts and professional, efficient implementation, FORMA STRATEGIA has played a key role in establishing ATIO as an international success."
- Dr. Werner Schwarz - Founder and chairman of the association simplystrong by UNIQA
"FORMA STRATEGIA designed and implemented the Simplikus and Super5 exercise programmes for us. We offer these programmes free of charge in local nurseries and primary schools in cooperation with the federal 'Daily Exercise Unit' (Tägliche Bewegungseinheit) to encourage exercise and improve children's health in our country. The programmes are now used nationwide and are popular with both children and teachers."
